Marketing and advertising is storytelling. It is the art of making people care. Dean brings a writer’s imagination to the design table, infusing campaigns with narrative, emotion and verbal style.
An educator and professional writer, Dean crafts original copy with a special emphasis on SEO and content marketing. For Dean, the process begins with finding a client’s voice and message through research and interviews.
Every project is the opportunity to tell a new story in a new way, relating a brand and a customer’s experience.